At Morningstar behavioral finance isn’t just a buzz word, it’s baked into our software to help empower investor success. Our dedicated behavioral science team leverages research and psychology to improve the user experience of our software and deliver better outcomes for its users.
In fact, Ryan Murphy, Samantha Lamas, and Ray Sin just won the 2020 Montgomery-Warschauer Award for their paper “Goals-Based Financial Planning: How Simple Lists Can Overcome Cognitive Blind Spots,” the highest honor awarded by the Journal of Financial Planning. The research found that asking people to self-report their investing goals is insufficient, with about 26 percent changing their top goal when prompted with a menu of other goals, and 73 percent changed one or more of their top three! These insights in the hands of advisors help prepare them to have more productive financial planning conversations with clients.
Steve Wendel, head of behavioral science for Morningstar, shares key highlights on Goals-Based Financial Planning: How Simple Lists Can Overcome Cognitive Blind Spots: