Advocacy Profile – Kristina Bates (FinaMetrica Profiler)

Advocacy Profile – Kristina Bates (FinaMetrica Profiler)

Professional Accountant and Institutional Sales Head transitions to Investment Advisor and Portfolio Manager to help individual investors protect and grow their wealth.


“My business and financial background has allowed me to offer a key differentiator to my clients – I engage with them at a deeper, more personal level and research and analyze their portfolios providing a distinct professional value-add service.”
Kristina Bates, CPA, CA, MBA, CIM®
Investment Advisor, Manulife Securities


Kristina Bates began her professional career in 1996 as an Accountant at Ernst & Young after successfully obtaining her MBA and CA (now CPA) designation in Toronto, Canada. Her major focus was helping businesses become more efficient with their systems, processes, and client acquisition costs.

After 5 years, Kristina joined Paradigm Capital as a Research Analyst where she was responsible for investigating all financial data of a company, operations, and strategic direction to determine the long-term value of the business.

She soon graduated to the institutional sales team, working closely with portfolio managers and analysts at mutual funds, hedge funds and pension funds in Canada and the US. Kristina’s rigorous education background helped her to receive the prestigious Top Gun Award in 1998 (voted on by clients). In 2010, Kristina was recruited to Dundee Capital Markets as EVP and Head of Institutional Sales. She was charged with implementing change, setting strategic direction, and managing the sales and trading operations, generating over $100 million in revenues annually.

That experience led Kristina to recognize the need for application of this same knowledge at the individual investor level. She had always wanted to help people so, joining RBC Dominion Securities was the perfect move. Her extensive background led her to manage a discretionary wealth practice for high-net-worth clients, with a focus on growing and preserving wealth. Kristina’s immediate success as an advisor earned her membership in RBC’s prestigious President’s Club in her first year in the business. In her quest for the freedom to always do what is right for her clients, Kristina joined Manulife Securities as the firm’s most credentialled advisor. She immediately set about analyzing various risk profiling solutions to help engage with clients at a deeper, more personal level, which led her to make FinaMetrica Profiler an integral part of her practice. “By using the Suitability Score, I can clearly illustrate to prospects why their existing portfolio isn’t right for them and why they should work with me. Conversations with existing clients are taken to the next level, no longer focused solely on their portfolio.”

Kristina also benefitted from reduced client acquisition costs, higher client retention and an increase in client referrals by using FinaMetrica Profiler as part of her onboarding experience.


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I have been using FinaMetrica for over 17 years for onboarding new clients. They like the extensive value of the reports; but what we appreciate is the innovations in technology, the value of the client-facing materials and the development of the life-long client relationships as I get to really know their behavioral tendencies. FinaMetrica has assisted me in building a very successful practice and we highly recommend it for any advisor who wants to enhance the overall value of their client relationships.

Ron Wilkinson - Portland, Oregon, USA
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